It is important than ever to make sure your websites are mobile-friendly. Google's new mobile ranking algorithm will officially include mobile-usability factors and app indexing. How will this change impact the users, marketers on one side and businesses on the other?
Starting on Tuesday, April 21, 2015, Google is employing a massive change to the way it ranks sites on the web. The scale of the change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Search Engine Lands' Google Webmaster Trends analyst Zineb Ait Bahajji.
In a recent Google+ hangout, Mary from Google explained that it will start rolling out on April 21st, although the exact time is not clear, but it also may take a few days to a week to fully roll out and be noticeable to all global mobile searchers. So what is this change going to be all about?