Although pasta originated in Italy, the US is the world’s leading consumer of this product. However, demand growth is now weak and pasta manufacturers must find creative ways in which to jumpstart the market.
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Over the past two decades, US yogurt demand on a volume basis has witnessed growth of around seven percent per year. Value gains have been even stronger. Such high growth has far exceeded the performance of the overall US food and beverage sector as well as the performance of the US economy (when measured via GDP) during the past two decades.