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Rice demand in the US stands to benefit from an increasingly diverse population combined with the fact that rice does not contain gluten. Domestic production, however, stands to grow even more rapidly than demand due to increasing exports to the fast growing developing world.
An Asian Product
Rice has long been associated with Asia. The prevalent species of rice is called Oryza sativa, and is thought to have originated in China. Today, around 90 percent of global rice demand as well as production is accounted by Asia, with China and India being especially important.